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Luxury Brand Management & Storytelling

Semester 1 LBM22101: Luxury Brand Management & Storytelling  Luxury Brand Management & Strategic Analysis – Storytelling & Omni-Channel (2500 words) 100% Select a global luxury brand and carry out an ad-hoc analysis of its branding strategies, highlighting the relationship among storytelling, branding and the always evolving omni-channel approach. Each student will demonstrate their ability to identify

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