QMB 3200 Summer 2023 Homework 6
Complete your work in this document in black type. Leave the existing document in the blue type it is currently in and do not edit the document except to add your responses below each prompt. You will use your student data set (cars) to run all analyses in Statistix 10. Printouts/output must be included; without them your grade will be zero.

If an item asks for an “interpretation,” state your response in the words used in the lecture slides. See Lecture 9.

If you were done with your model testing at the end of HW5, include a snapshot of your final Printout (Interaction Test) below. If you still had further testing to do, complete the process and insert Printouts below. (For grading reference only, not for credit, however 5 pts will be deducted if not included).

1. Use the values from the Printout of your best model (above) and write the prediction equation (use numbers, not betas). (5 pts.)
ŷ =

2. Interpret the R2 associated with your best model. (4 pts)

3. Interpret the 2s associated with your best model. (4 pts)

4. Using your best model, create a prediction interval and a fitted interval for observation #15. Insert the Printout. (4 pts)

5. Interpret the prediction interval. (4 pts.)

6. Interpret the fitted interval. (4 pts.)

7. Would you use your model in practice? Why or why not? Provide at least two items of information discussed in the lecture to support your view. (5 points)

Considering how technology has shifted the marketing paradigm in healthcare, discuss this movement and its implications for competition in the United States. How can this global presence impact local services? What benefits and challenges exist for the consumer interested in medical tourism? How can you strategize, as a leader in the field, to ensure that the effects of medical tourism minimally impact local operational efforts?

Task 2:

Tasks:

Find a news article, news broadcast, or journal article (within the past seven years) that identifies an organization that changed its marketing strategy.

Why did the organization change its marketing strategy?

What approach did the organization make regarding the development and implementation of the new strategy?

How does the new strategy differ from its original marketing strategy?

Discuss whether the organization was effective in its decision to change the marketing strategy.

To support your work, use your course and text readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Submission Details

In around 500 words, write your response in a Microsoft Word document.

Marketing Plan: General Mills

Instructions

Assist with 8-page marketing plan (Marketing Plan: General Mills) on following this format and use at least 3 sources (PLEASE DO THIS ASSIGNMENT ON GENERAL MILLS CEREAL)

Title Page

Table of Contents

· Use the headings show in this example as your table of contents.

Introduction to Organization and Product/Service and Microenvironment

· Background and explanation including the one or two products/services you are focusing on

· Include main actors in the micro environment (incorporate relevant aspects of Dropbox 2 into this part; see Chapter 3).

· Include a discussion of the main forces in the macroenvironment (incorporate relevant aspects of Dropbox 2 into this part; see Chapter 3).

Basic Marketing Research

· What marketing research does the organization plan (incorporate relevant aspects of Dropbox 2 into this part)?

SWOT Analysis

· Strengths, Weaknesses, Opportunities, Threats – a chart format is OK for this section – see SWOT section in the Sample Marketing Plan in the etext.

Marketing Plan: General Mills

· See the Competitive Review section in the Sample Marketing Plan in the etext.

Marketing Objectives

· Be specific, preferably with measurable objectives. Explain – see the Objectives and Issues section in the Sample Marketing Plan in the etext.

Positioning, Target Market and Segmentation

· Create a positioning statement or improve upon the one the organization currently has (this can be a short phrase or one-liner – see page 204 of the text under “Differentiation and Positioning” for examples).  What is the segment and who is the target market? Prepare a small chart similar to Table A1.1 in the Sample Marketing Plan in the etext.

Marketing Mix Strategies

Describe strategies for all 4 P’s of marketing, or how to improve what a company is currently doing; See the Marketing Strategy section in the Sample Marketing Plan in etext but describe these in further detail with full analysis for each separately – this may be your largest section of the report.

· Product

· Price

· Place

· Promotion and Integrated Marketing Communication (also incorporate Dropbox 5 into this area)

Ethical, Legal and Privacy Considerations

· What ethical and legal issues present themselves?  Consider any of these as relevant and describe how you would address these.

Conclusion  

Appendix (optional)

· Include any relevant data and graphs or web printouts that are too large to fit within the text of the report. This is an optional section.

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Week 6 Brain & Behavior

Paper: Prep Work for Final Project: Short paper on Brain Wellness  (Week 7)

New fields in neuroscience are sprouting up empirically, testing real world applications of neuroplasticity and neurogenesis. Researchers at University of Pennsylvania and Duke University promote studying brain wellness by embracing cognitive, emotional, behavioral, and spiritual applications of neuroplasticity. There are common slogans used in brain wellness, such as “use it or lose it,” “train it and regain it,” or “adventure prevents dementia.”

In a three–page paper, answer the following:

· Provide specific examples in your own life that would demonstrate brain wellness across the four categories of cognitive, emotional, behavioral, and spiritual strategies.

· Define neuroplasticity and neurogenesis in your paper.

· Compare and contrast two timeframes in your own life: How did you think of neuroplasticity as applied to you when you were younger? Contrast this to your current concepts of neuroplasticity and aging.

· What does epigenetic theory (review week one if you need to)  and neuroscience teach us in regards to how we live our lives?

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Nurse Role in Medication Administration

Description

Discuss oxygen supplementation, the delivery systems, the safety issues, the nurses, the physicians, and the health care facility’s roles.

APA format not less than 350 words, one reference.

Pediatric medication administration is a critical component of safe and effective nursing care. Discuss a specific route of medication and how they differ among age groups.

APA no less than 350 words, one reference required.

Write a paper of not less than 350 words in APA format on Screening adolescents for substance use: The role of NPs in school settings.

Research 3 related articles on substance abuse in adolescents and use them in your work.

Must provide a summary in his or her own words on the topic.

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Substance Use Disorders

QUESTION

Describe the screening and assessment process of substance use disorders.
Compare and contrast two methods of assessment approaches and include some limitations and strengths of each.
Identify an assessment method that you would use with the case study of Marge and provide a rationale for the assessment models you selected.

Please look at the following question and address it in 500 words using 2 peer-reviewed articles.

ANSWER

Describe the screening and assessment process of substance use disorders.

Screening and Assessment Process of Substance Use Disorders: The screening and assessment process for substance use disorders typically involves gathering information to determine the presence and severity of substance abuse or dependence. This process helps understand the individual’s substance use patterns, identify associated problems, and develop appropriate treatment plans. The assessment process typically includes several components, such as a detailed history, clinical interviews, questionnaires, and sometimes biological tests.

Compare and contrast two methods of assessment approaches and include some limitations and strengths of each.

Comparison of Two Assessment Approaches:

Clinical Interview: The clinical interview is a widely used assessment approach that involves a face-to-face conversation between the clinician and the individual. It allows for a comprehensive evaluation of substance use, psychological symptoms, and social functioning. The strengths of the clinical interview include its flexibility, the opportunity to establish rapport, and the ability to gather detailed information. However, it may be subject to biases, such as social desirability or interviewer bias, and it relies on the individual’s self-report, which may not always be accurate or reliable.
Standardized Questionnaires: Standardized questionnaires, such as the Alcohol Use Disorders Identification Test (AUDIT) or the Drug Abuse Screening Test (DAST), provide a structured approach to assess substance use disorders. These questionnaires consist of items designed to evaluate different aspects of substance use, including quantity and frequency of use, consequences, and dependence symptoms. The strengths of standardized questionnaires include their ease of administration, objectivity, and the ability to compare results across individuals. However, they may not capture the full complexity of an individual’s substance use, and they rely on self-report, which can be influenced by recall biases or dishonesty.

Identify an assessment method that you would use with the case study of Marge and provide a rationale for the assessment models you selected.

Assessment Method for Marge: For the case study of Marge, a comprehensive assessment approach would be recommended due to the complexity of her substance use and associated problems. Combining clinical interviews and standardized questionnaires would provide a more holistic understanding of her situation. The clinical interview would allow the clinician to establish a therapeutic relationship, explore Marge’s substance use history, gather contextual information, and assess her motivation for change. Additionally, standardized questionnaires like the AUDIT or DAST could be used to obtain quantitative data on the severity of substance use and identify potential areas of concern.

The rationale behind this assessment model is to ensure a comprehensive evaluation of Marge’s substance use disorder while also considering her circumstances. The clinical interview allows Marge to share her experiences and concerns, allowing for a more nuanced understanding of her substance use. The standardized questionnaires, on the other hand, offer a structured and objective assessment that can help quantify the severity of her substance use and identify specific areas to focus on in treatment. It is important to note that the assessment method should be tailored to the individual’s needs and context and conducted by a qualified healthcare professional experienced in substance use disorder assessments.

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Psychology Capstone Project 1

Psychology Capstone Project 1. Find and discuss 3 articles in your concentration area, OB, that discuss trending topics related to your concentration.

Use the following Web sites to find the trending topics in your concentration:

Organizational Behavior (OB)

Identify your concentration, and address the following questions based on the articles:

Where is it heading?

What does it focus on?

What are some of the current issues?

NOTE: The articles should have a future focus as opposed to a historical perspective.

Some examples of topics include the following:

For OB: Social responsibility, motivation, and globalization

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ASSIGNMENT 1: Hidden Paycheck

ASSIGNMENT 1: Hidden Paycheck. You will review the policies and procedures related to compensation and benefits at the City of Plano. You will select a position of your choice and complete the Excel spreadsheet below (work individually) based on the information about that position. You must:

1. Select a position in salary grades 22-26 (e.g., Human Resources Analyst).

2. Select a non-exempt position (eligible for overtime).

3. Select a salary level in the lower third minimum, lower third maximum, or midpoint to calculate the hourly pay rate for that position (e.g., the lower third minimum for Senior Buyer starts at $24.44).

4. In addition to the calculations you will enter in each applicable cell, add the page number and the section of each policy applicable to the type of pay or benefit. Provide a hyperlink to the specific policy or procedure.

5. Assume the person has been employed with the City of Plano for 1 year when calculating different benefits (e.g., vacation).

General Compensation Plan FY 2022-2023.

2023 Benefits Summary.

2023 Active Benefits Guide.

General Policies & Procedures (e.g., Leave, Tuition Assistance)Links to an external site.

The Benefits and General Policies and Procedures websites include many other brochures and summaries of benefits you will have to review in detail.

You will calculate a hidden paycheck by listing all the benefits (e.g., 401 match) and compensation components (e.g., certification pay, car allowance) comprising a paycheck. This assignment intends to help you research what is important to you (and if that is offered) and understand the value of the overall compensation and benefits package.

Download the Excel spreadsheet Download the Excel spreadsheet. Complete the different columns as applicable. Write notes to explain why a column is left blank if it is not applicable (for example, the organization may not offer any commission). Upload the completed spreadsheet as your submission. Include the links to the policies and procedures as hyperlinks. 

Complete this assignment individually.

Below are links to a Zoom recording by Dr. Lina (who developed this assignment for UNT), the Excel spreadsheet she uses in the video, and an example of a Hidden Paycheck worksheet:

Zoom Recording (lengthy – follow along and pause it as needed)

Excel spreadsheet used in the video. Download the Excel spreadsheet used in the video. 

A1 Hidden Paycheck Worksheet Example.xls –  This is an example from another employer, not the City of Plano. It is intended to help you further, but it is NOT for the same employer, so you cannot simply copy it. 

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Conflict Negotiation

Assessment Details

You analyzed conflicts from both an interpersonal and an institutional perspective. Conflict Negotiation. While the conflicts were different, did you notice any themes? How about self-awareness about your responses and behavior in these situations? Using the conflicts you explored in your other assignments, create a conflict resolution plan for this assignment.

Select a conflict resolution style that could be used to address the conflict. Once you have identified the conflict resolution style you could apply, explain the conflict negotiation strategies you might have used. Finally, determine whether the outcomes would have differed or remained the same.

Include the following in your 3–4 page conflict resolution plan:

· Analyze consistent themes in the conflict.

· Analyze your behaviors in the conflict.

· Apply a conflict resolution style appropriate to the conflict.

· Determine whether the outcomes when using the selected conflict resolution style would differ or remain the same.

· Compose text that articulates meaning relevant to its purpose and audience.

· Integrate into text appropriate use of scholarly sources and evidence.

PLACE YOUR ORDER HERE

Conflict Negotiation Assignment Requirements

Your conflict resolution plan should meet the following requirements:

· Written communication: Written communication is free of errors that detract from the overall message.

· APA formatting: Resources and citations are formatted according to current APA style and format.

· Resources: Include a minimum of 3 resources in addition to your textbook..

· Length: 3–4 typed, double-spaced pages and title and reference pages.

· Font and font size: Times New Roman, 12-point font.

Competencies Measured

By completing this assignment, you will demonstrate your proficiency in the following course competencies and assignment criteria:

· Competency 1: Identify variables within structures or institutions that can promote conflict.

· Identify consistent themes in the conflict.

· Competency 3: Apply appropriate strategies to reduce or resolve conflicts.

· Apply a conflict resolution style appropriate to the conflict.

· Competency 4: Analyze the impact of conflict on relationship building in face-to-face, virtual, cyber, and group communication.

· Analyze your behaviors in the conflict.

· Competency 5: Evaluate the outcome of proposed strategies of conflict resolution.

· Determine whether the outcomes when using the selected conflict resolution style would be different or remain the same.

· Competency 6: Compose text that articulates meaning relevant to its purpose and audience.

· Compose text that articulates meaning relevant to its purpose and audience.

· Integrate into text appropriate use of scholarly sources and evidence.

Jameson, J. K., Bodtker, A. M., & Linker, T. (2010). Facilitating Conflict Transformation: Mediator Strategies for Eliciting Emotional Communication in a Workplace Conflict.  Negotiation Journal, 26(1), 25-48. http://library.capella.edu/login?qurl=https%3A%2F%2Fwww.proquest.com%2Fscholarly-journals%2Ffacilitating-conflict-transformation-mediator%2Fdocview%2F205195143%2Fse-2%3Faccountid%3D27965

Lim, J. H., & Yazdanifard, R. (2012). The Difference of Conflict Management Styles and Conflict Resolution in Workplace.  Business & Entrepreneurship Journal, 1(1) http://library.capella.edu/login?qurl=https%3A%2F%2Fwww.proquest.com%2Fscholarly-journals%2Fdifference-conflict-management-styles-resolution%2Fdocview%2F2573394213%2Fse-2%3Faccountid%3D27965

Mukundan, S., Dhanya, M., & Saraswathyamma, K. P. (2013). A Study on the Conflict Resolution Styles of Generation Y Students in Indian Context.  International Journal of Global Business, 6(1), 81-90. http://library.capella.edu/login?qurl=https%3A%2F%2Fwww.proquest.com%2Fscholarly-journals%2Fstudy-on-conflict-resolution-styles-generation-y%2Fdocview%2F1509763006%2Fse-2%3Faccountid%3D27965

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