A discussion of at least two of the organisation’s business goals and why it is important: CIPD level 3 Assignment, UK

Q2: A discussion of at least two of the organisation’s business goals and why it is important for organisations to plan for how they will achieve these.

• Identification of the products and services that the organisation offers;
• The market within which it operates and
• The customers it serves;
• Customer needs analysis;
• Difference between features and benefits;
• Types of business/market, for example,

–Agency, direct, wholesale, online;

• Market segmentation.
  

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