3CO01 DISCUSS the products and / or services the organisation delivers, including who the main customers: 3COo1 Business Culture and Change in Context Assignment, UK

AC1.3 DISCUSS the products and / or services the organisation delivers, including who the main customers are.

• Identification of the products and services that the organisation offers;
• The market within which it operates and
• The customers it serves;
• Customer needs analysis;
• Difference between features and benefits;
• Types of business/market, for example,

–Agency, direct, wholesale, online;

• Market segmentation.

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