MANG2044 Marketing Communications and Media Management

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MANG2044
Marketing Communications and Media Management Individual Assignment Structure Template

Cover Page
Student ID, Module Code, Assignment Title (please set your own title and include the retailer’s name in the title), Word Count.

Table of Content
Executive Summary

PART A
Provide a brief review of the UK retail market as below:
Identify key competitors, market trends and relevant environmental factors that may have significant influence on your retailer’s strategic decisions

PART B
Critically evaluate the current integrated marketing communications strategies of your chosen company, in light of the theories, focusing on the following issues:
Target audience: Analyse the target segments in terms of the behaviour, attitude and lifestyle
Brand positioning: Identify and discuss the choice of brand/concept which is being promoted with reference to competitive positioning and differential appeal
Media selection and communication mix management: Identify and assess the media and IMC tools used by your chosen company.

PART C
Create an Integrated Marketing Communication campaign (justify with the support of: theories covered in curriculum, concepts and examples):
Provide a creative and original IMC plan. Your marketing communication campaign should include
New OR improved media and content plan – for online and offline content
SMART objectives
Recommend how the retailer can make their IMC strategy more effective and competitive.
Brief discussion of the elected budgeting method, without including financial details
Explanation of how your new IMC campaign is consistent with your analyses of the company’s current IMC strategy (covered in section 2 of the report).

References (Harvard Referencing Style)
Citation sources
The main textbook
Academic journal papers (see list of suggested journals in the module handbook)
Recognised online databases (e.g., Statista, Mintel, Keynote)
Industry and/or government reports, e.g.,:
https://www.theretailbulletin.com/

Home

https://www.forbes.com/
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights

Appendixes (if applicable)

MANG2044
Marketing Communications and Media Management最先出现在KJESSAY历史案例。