MANG2044 Marketing Communications and Media Management

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SEMESTER 2 2025/26
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COURSEWORK BRIEF:
Module Code: MANG2044 Assessment: Individual Report Weighting: 100%
Module Title: Marketing Communications and Media Management
Module Leader: Professor Jaywant Singh
Submission Due Date: @ 16:00 UK Time Thursday 21st May 2026 Word Count: 3000 words
Method of Submission: Electronic via Blackboard or eAssignments Turnitin ONLY
(Please ensure that your name does not appear on any part of your work)
Any submissions after 16:00 on the deadline date will be subject to the standard University late penalties (see
below), unless an extension has been granted.
Days Late: Mark:
1 (final agreed mark) * 0.9
2 (final agreed mark) * 0.8
3 (final agreed mark) * 0.7
4 (final agreed mark) * 0.6
5 (final agreed mark) * 0.5
More than 5 0
This assessment relates to the following module learning outcomes:
A. Knowledge and understanding A1. The importance of integration of marketing
communications, including through digital channels;
A2. The range of promotional tools available to
marketers and how to manage them within a
campaign.
B. Subject Specific Intellectual and Research Skills B1. Differentiate strategies of managing online, offline
and outsourced creativity; B2. Implement creative
communication strategies for products, services and
experiences.
C. Transferable and Generic Skills C1. Demonstrate effective presentation of written
materials; C2. Manage a project on marketing
communications.
3
Coursework Brief:
Select a UK-based retail brand* (see below examples of retail brands). Analyse and evaluate the current
integrated marketing communications mix strategy of the retailer. Make recommendations and create a
new marketing communications campaign for your chosen retail brand.
Your report should cover the following areas and adopt a critical but constructive view supported by
factual details (references to academic research and practical business evidence), not just personal
opinions:
PART A
Provide a brief review of the UK retail market as below:
Identify key competitors, market trends and relevant environmental factors that may have significant
influence on your retailer’s strategic decisions
PART B
Critically evaluate the current integrated marketing communications strategies of your chosen company,
in light of the theories, focusing on the following issues:
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Target audience: Analyse the target segments in terms of the behaviour, attitude and lifestyle
Brand positioning: Identify and discuss the choice of brand/concept which is being promoted
with reference to competitive positioning and differential appeal
Media selection and communication mix management: Identify and assess the media and IMC
tools used by your chosen company.
PART C
Create an Integrated Marketing Communication campaign (justify with the support of: theories covered in
curriculum, concepts and examples):
Provide a creative and original IMC plan. Your marketing communication campaign should include
New OR improved media and content plan – for online and offline content
SMART objectives
Recommend how the retailer can make their IMC strategy more effective and competitive.
Brief discussion of the elected budgeting method, without including financial details
Explanation of how your new IMC campaign is consistent with your analyses of the company’s
current IMC strategy (covered in section 2 of the report).
*Examples of retail brands: Marks & Spencer, Harrods, Selfridges, IKEA, Tesco, ALDI, ASOS, Morrisons,
Lidl, ETSY, Waitrose, Currys, Boots, etc.
FORMATTING:
Use Arial, Calibri or Times New Roman fonts, 12 font size, 1.5 line spacing
University of Southampton Business School Coursework Policy
1. Nature of Assessment: This is a SUMMATIVE ASSESSMENT. See ‘Weighting’ section above for the
percentage that this assignment counts towards your final module mark.
2. Word Limit: +/-10% either side of the word count is deemed to be acceptable. Any text that exceeds
an additional 10% will not attract any marks. The relevant word count includes items such as cover
page, executive summary, title page, table of contents, tables, figures, in-text citations and section
headings, if used. The relevant word count excludes your list of references and any appendices at the
end of your coursework submission.
You should always include the word count (from Microsoft Word, not Turnitin), at the end of your
coursework submission, before your list of references.
3. Title/Cover Page: You must include a title/cover page that includes: your Student ID, Module Code,
Assignment Title, Word Count. This assignment will be marked anonymously; please ensure that
your name does not appear on any part of your assignment.
4. References: You should use the Harvard style to reference your assignment. The library provides
guidance on how to reference in the Harvard style here .
5. Submissions and Late Penalties: The assignment MUST be submitted electronically via Turnitin,
which is accessed via the individual module on Blackboard. Further guidance on submitting
assignments is available on the Blackboard support pages.
SEMESTER 2 2025/26
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Please note that the submission deadline for the University of Southampton Business School is
16.00 UK time for all coursework-based assessments.
Further information on penalties for work submitted after the deadline can be found here.
Remember to allow enough time prior to the submission deadline to ensure your submission is
processed on time as all late coursework submissions are subject to the late penalty policy. We
would recommend you allocate 30 minutes to upload your work and check the submission has been
processed and is correct. Please make sure you submit to the correct assignment link.
The last submission prior to the deadline will be treated as the final submission and will be the copy
that is assessed by the marker. It is your responsibility to ensure that the version received by the
deadline is the final version; resubmissions after the deadline will not be accepted under any
circumstances.
You can access your assignment dashboard at any time to download a copy of the submission
receipt using the receipt icon. It is vital that you make a note of your Submission ID (Digital Receipt
Number). This is a unique receipt number and is proof of successful submission. You may be
required to provide this number at a later date. We recommend that you take a screenshot of this
page or note the number down on a piece of paper.
If you have any problems during the submission process you should contact ServiceLine
immediately by email at Serviceline@soton.ac.uk or by phone on +44 (0)23 8059 5656.
6. Special Considerations: If you believe that extenuating circumstances have adversely affected your
academic performance, you may be eligible for Special Considerations. Information regarding the
regulations governing Special Considerations can be accessed via the University Regulations, and
the link to Special Considerations application form, can be found here.
7. Extension Requests: If you require additional time to complete your assessment due to
circumstances beyond your control, you can request a deadline extension. Supporting information is
required for extension requests longer than 5 days. You can find more information, including a link to
the extension request form, here.
8. Academic Responsibility & Conduct: Please note that you can access Academic Responsibility &
Conduct Guidance for Students via the Quality Handbook: here. Please note any suspected cases of
Academic Responsibility & Conduct will be escalated to the Academic Respo0nsibility & Conduct
Officer.
Over recent years, the most common reasons for a breach of the regulations governing Academic
Responsibility & Conduct were:
Breach How to avoid
Plagiarism – using the work,
words, or ideas of another
without proper
acknowledgement. This
includes citing work that you
haven’t read.
● Always cite your sources.
● Only cite what you have read and used.
● “Direct quotes must be in quotation marks” with a
page number if applicable.
● If you read about the work of another in a source,
say ‘cited in’ and cite where you read it (see here for
more info).
Collusion – Collaborating with
others in an unauthorized way
● Unless permitted in a group assignment, don’t work
with/alongside others.
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to produce academic work
meant to be done
independently.
● Don’t share your work with others.
● Ensure you are clear on where the line is. If in
doubt, don’t do it.
●
External authorship –
Obtaining or attempting to
obtain unauthorized input from
another person or service for
academic work, e.g GenAI
● Ensure you are clear on if you are permitted to use
GenAI.
● Ensure your work is always your own.
● Never send your work to others or upload it to a
website.
● Keep records of your work including notes, drafts,
and reading.
Penalties for the above include mark reduction, resubmitting a capped mark, or a ‘0’ for the module.
If you are in any doubt, please ask.
Further learning and advice can be found in the Academic Responsibility & Conduct Toolkit, and the
Library Website.
9. Feedback: The University of Southampton Business School is committed to providing feedback
within 20 working days, where possible. Once marks are released and you have received your
feedback, you can meet with your Module Leader / Module Lecturer / Personal Academic Tutor to
discuss your feedback. Any additional arrangements for feedback may be listed in the Module
Profile. Please note, all marks are considered provisional until ratified by the Board of Examiners.
10. Student Support: Study skills and language support for Southampton Business School students is
available at: http://www.sbsaob.soton.ac.uk/study-skills-and-language-support/.

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