Business Plan Outline

Capstone…Notes on the Business Plan Outline

The content of the business plan submission is as follows – the format of the business plan is APA style:

Abstract
Company Background

Company Name
Type of business—retail, manufacturing, service
Proposed ownership/legal structure
Unique product or service you will offer

Mission Statement

Include a statement directed to your customers. The Cleveland Clinic provides better care of the sick, investigation into complex problems, and further education to our employees who serve. 

Goals and Objectives

Include between 5 and 8 strategic goals
Must be measurable
Include a Table or Chart

Stakeholder Analysis

Actual personal experience, education and training in the area/ industry of proposed business for all key stakeholders

Industry Analysis

A brief overview and long-term outlook for growth
Review industry size, trends, and target market segment.
Identify who leads the industry in terms of:

Price
Quality

Market share

Competitive Analysis

Discuss the strengths and weaknesses of each primary competitor.
Consider sales, quality, distribution, price, production capabilities, reputation, and products/services.
Outline how your product or service measures in the area of pricing and identify your competitive advantage.
Prepare a first-year and a 3-year sales forecast in dollars and units.
Briefly outline your sales and advertising plans.

Marketing Strategy

The marketing strategy should address how you will differentiate your company from competitors.
Frame your marketing plan to show potential investors what factors will make your product or service more desirable than those offered by the competition.

You should present information to show your plan is well-researched and includes reasonable assumptions.

In addition, the work should illustrate that the proposed company is not entering a declining industry or market segment.
Tables and figures must be introduced in the narrative.
The marketing plan should include:

Analysis of the business opportunity
Target market inclusive of potential customers and their location
Location of your business
Economic, demographic, and geographic factors which may influence the success of the proposed venture

Organizational Success Strategies

Present a 1-2 page summary of the vision of the company’s success.
Show what strategies will be adopted to ensure the overall success.

Financials Plan

Present an in-depth narrative to demonstrate the viability of your business to justify the need for funding.
In this section describe financial estimates and rationale which include financial statements and forms that document the viability of your proposed business and its soundness as an investment.
Tables and figures must be introduced in the narrative.

Describe the form of business (sole-proprietor, LLC, or Corporation).
Prepare three-year projections for income, expenses, and sources of funds.

Base predictions on industry and historical trends.

Make realistic assumptions.
Allow for funding changes at different stages of your company’s growth.
Present a written rationale for your projections.

Indicate your startup costs.
Detail how startup funds will be used to advance your proposed business

List current capital and any other sources of funding you may have
Document your calculations.
Use reasonable estimates or actual data (where possible).

Create a cash-flow statement

Final Remarks
Appendix
References