An ethical decision-making guide

An ethical decision-making guide
• Step 1: Study the details of the case • Identify the important questions that a meaningfulMarketing Research and Data Analysis answer depends on • If you can’t answer a question, carefully consider possible answers • Step 2: Identify the relevant criteria • Ask the following questions • Are there any obligations? • What moral ideals are involved? • What are the consequences? Whom will they affect? In what way? • Step 3: Determine possible courses of action • Step 4: Decide which action is most ethical