The theory of technological determinism states that technology – specifically media – shapes how individuals think, feel, and act and how societies organize themselves and operate. Marketing Research and Data Analysis
Your task is to critically discuss the technological determinism theory.
Explain briefly the background of the technological determinism theory.
Marshall McLuhan who advanced the theory in the 1960s, had categorised media history into four distinct media epochs. McLuhan died in 1980. If you were to follow his line of thinking about how new communication technologies change our ways of interacting, how would you adapt or change.
Is the theory still relevant in 2023? Why?
The theory was criticized because of what was described as a lack of empirical support, hyperbolic speculation, and for being overly deterministic. What are your personal views? Justify your answer with examples.
Write your own conclusion about technological determinism theory in the context of media technological development and how technology is shaping society and culture in 2023 and years to come.
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