Developing self-awareness and personal branding

Module code: BUSN07052 Module name: BCI Professional and Academic Development 1

Assessment Number
1

Assessment Type (and weighting)
Voice-over presentation (20% of final mark)

Assessment Name
 Developing self-awareness and personal branding

Assessment Submission Date
Friday, 23/06/2023 No later than 5 pm

Submit a PowerPoint (not a pdf or Word document).
No email submissions.Sample Page
Students can resubmit until the due date.
The presentation should have no more than 9 slides.
The podcast should be about 7 minutes and no longer than 10 minutes.
If you cannot meet the deadline due to exceptional circumstances, apply for Extenuating Circumstances. See the module handbook for further information.
Late submissions will be subjected to a 10-mark deduction. See the module handbook for more details.

Overview: In today’s competitive job market, it is essential to understand the importance of having a strong personal brand that can set you apart from other candidates and help you achieve your career goals.

Task: create a podcast about “developing self-awareness and personal branding”.

Proposed structure of the presentation

Module title, module code, name of the assessment and student number.
Introduce yourself and provide a brief overview of the presentation.
Explain what personal branding is. Discuss the importance of personal branding in today’s competitive job market.
Explain what self-awareness is. Discuss the importance of self-awareness.
Share your plans for developing

self-awareness and

a strong personal brand over the next few years. This could include (a) developing a unique value proposition and/or (b) building an online presence or creating a professional online profile/portfolio and/or (c) effective networking, and/or (d) communicating personal brand effectively (e.g. you could discuss the importance of authenticity and consistency in maintaining a strong brand).

Provide specific and realistic details on how to execute these ideas (a,b,c,d). For example, The plan may contain bullet points:

Creating a LinkedIn profile with a clear headline, professional and authentic photo with a summary of skills and experiences and relevant achievements.
Creating a website/blog on WordPress to showcase my work and share opinions related to my field (name the field).
Using social media platforms such as LinkedIn and Twitter to engage with people and experts in the relevant fields (name the fields).