You are required to undertake secondary research into the current Omani Personal Computer market. As a result of this research, you will identify a product that is currently underperforming relative to its closest competitors. 1. Using a variety of marketing theories and concepts, and material derived from secondary sources of information, critically evaluate the extent and nature of the current impact of external environmental forces upon the product. 2. Using contemporary marketing theories/concepts, critically evaluate the current marketing strategy being employed for your chosen product and put forward strategic marketing mix recommendations to improve the product’s performance.

You are required to undertake secondary research into the current Omani Personal Computer
market. As a result of this research, you will identify a product that is currently underperforming relative to its closest competitors.

1. Using a variety of marketing theories and concepts, and material derived from secondary sources of information, critically evaluate the extent and nature of the current impact of external environmental forces upon the product.

2. Using contemporary marketing theories/concepts, critically evaluate the current marketing strategy being employed for your chosen product and put forward strategic marketing mix recommendations to improve the product’s performance.