What are the most valued and least valued shopping mall attributes? To answer this question, you need to: Marketing Analytics Assignment, UOS, UK

Questions

What are the most valued and least valued shopping mall attributes? To answer this question, you need to:
a) Rank shopping mall attributes based on their importance ratings using a valid statistical technique. Come up with some marketing recommendations/ decisions based on your analysis to guide their product strategy
Are there any significant differences between males and females in terms of their level of importance assigned to shopping mall attributes? To answer this question, you need to:
a) Compare male and female sub-samples on assigned level of importance to six shopping mall attributes
b) Come up with some marketing recommendations/decisions based on your analysis to guide segmentation/targeting strategies for your allocated business client.
What are the strengths and weaknesses of your business client?To answer this question, you need to:
a) Use the SPSS software package to conduct a formal comparison of customers’ perceptions of the six shopping mall attributes across the three shopping malls while adapting the appropriate statistical technique.
b) Come up with some marketing recommendations/decisions based on your analysis to improve the competitive position of your business client. The answers will be different depending on who is your business client.
What is shopping mall attributes that drive one’s revisit intentions to a given business firm? To answer this question, you need to:
a) Test the relationship between customers’ evaluation of shopping mall attributes of a given shopping mall with their revisit intentions.

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