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You are advised to begin thinking about your topic and supporting literature for your project as early as possible. You need to choose a problem in an area of business theory (so that there is published research available) and where there is a reasonable chance of access to primary data. A reasonable chance of access is where you already have access to a proportion of respondents for your research that enables you to answer your research question. It is recognised that for some students there may be limited opportunities to work with business organisations for primary data collection, so that some projects may emphasise desk research using secondary sources. Nonetheless you are encouraged, where possible, to include primary data, which could include, for example, interviews or a small-scale survey. If you have access to an organisation, for example through a part-time job,
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