This assignment requires a case study of a company from a book, including identifying challenges and opportunities, conducting external and internal analysis, and providing solutions and recommendations to resolve a focal challenge or issue.

write a case study about one of the cases in the book. identify the challenges, issues, opportunities the company is facing. conduct an appropriate external analysis. illustrate the company’s business strategy and provide evidence to its competitive advantages. conduct an internal analysis. develops solutions based on your external and internal analysis and provide recommendations and help the company resolve the focal challenge or issue.

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