This assignment ensures relevant business events & trends as well as a general overview of top GDP countries are understood. My country is Canada. You can use business press, databases and secondary resources to investigate your country. Students should present not only facts & figures but also translate the implications of key data to convey what it’s like to do business there.
Project Outline:
Country Overview: Include any relevant history
Geographic setting: Location, Climate, Topography
Social Institutions: family, education, social, business customs
Culture and values
Language
Recommendation
Sources of information
Appendix
Requirements:
Define and analyze two key industries of interest that the country is known for, or that drive economics of that country. Industries can be traditional or new innovative ones.
Case Histories: Use an example of a success story of a company that is doing well in your country and one example of one that has failed. Why did they succeed or fail? What can we learn from them?
Provide Advice: In your recommendations, include useful and important take aways a marketing leader could use in entering that country for business.
The paper should be 3-4 pages.
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