Suburban Australian ‘Foodies’* who enjoy cooking at home” Demographic focus – 30-45 years. your company: Ziegler & Brown https://zieglerandbrown.com.au/ Outline (and tips) • Customer Analysis (~2 pages) o This should be an

“Suburban Australian ‘Foodies’* who enjoy cooking at home”

Demographic focus – 30-45 years.

your company: Ziegler & Brown

https://zieglerandbrown.com.au/

Outline (and tips)

• Customer Analysis (~2 pages)

o This should be an analysis of your assigned target market based on your secondary research, customer interview, Empathy map, and day-in-the-life map.

o This should be the target in general, NOT in reference to the Client or their industry.

• Company & Competitor Analysis (~1-2) pages

o You need to cover the major direct competitors; you may also include indirect competitors in your analysis.

o Compare the players on more than basic features or services (i.e., cover the abstract values they serve).

o You are covering these players through the eyes of your target market (i.e., how do they perceive them).

• Opportunities for the client to better serve the target (<1 page)

o Ideas should follow from your analysis of what motivates the target customer and the client’s position in the competitive landscape.

• References (these do not count toward the word limit):

o You should have at least three references beyond the ones supplied in class.

• Appendix (these do not count toward the word limit):

o Empathy Map

o Day-in-the-life Map

o Summary notes from your customer interview

o Competitor Comparison Table