Review the rubric to make sure you understand the criteria for earning your grad

Review the rubric to make sure you understand the criteria for earning your grade.
Read, review, and check for understanding in the modules:
A Marketer’s Promotion Toolbox
Defining Integrated Marketing Communications
Develop an IMC Plan
Create a travel advertisement for a country of your choice. The advertisement should address each of the following prompts:
Define your target market. For example, you might select the target market of millennials with a household income of $150,000. Ask yourself what country other than Canada and the United States would interest this market. In your research, focus on the elements of the country that will be interesting to your target market. 
Design a travel advertisement for the country of choice that targets your selected audience.
Sign up for a free Canva.com account using your  email address.
Select the Help menu to get started.
Perform a search for “Facebook Ad” and select a template that best reflects the look and feel of the country you chose.
Select appropriate graphics and text to address your target market. Be careful to select only “free” elements to use in your design.
Add contact information for your advertisement. This will be information you locate online. For example, locate a Facebook page for the country and include it in your advertisement.
Concentrate on your research and making the advertisement address your global target market. Your instructor fully understands this might be your first time creating an advertisement.
Requirements:
A 150-word description of your global target market.
A completed Canva travel advertisement design.
When you have completed your assignment, save a copy for yourself and upload a copy of your advertisement using the assignment submission page.
Submit a copy of your target market description to your instructor using the Assignment submission page by the end of the workshop.

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