Nonprofit is “ The Women’s Advocacy Center” (in Memphis)

• An explanation of the social justice issue the NPO would like to address in their advocacy work
• Explanation and rationale for how the NPO plans to develop an advocacy team or other approach to help develop the plan ( Who’s going to do what?)
• What other partners/allies should the NPO involve in the work related to this issue?
• Include facts about the social justice issue the NPO wants to address (research component); this is important because the NPO will need to make fact-based arguments to help them be effective advocates
• Identify the appropriate audience(s) that the NPO should approach when advocating for their chosen issue. Explain here why the audience(s) were chosen.
• Help them to decide on the most appropriate way to present their plan to specific audiences.
• Include a strategy to help the NPO follow up with those they approach during their advocacy work on this issue.

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