MN3496K Tesla’s Business Model & Innovation Strategy – A Case Study Using Osterwalder’s Canvas

Key Requirements

• Your case study should display the ability to blend the theoretical concepts and frameworks introduced in the course with the ‘real world’ data and knowledge gained from your chosen company
  • It should be critical in orientation, i.e., can you choose appropriate concepts and frameworks to apply to your company? Have you highlighted the most significant aspects of innovation in your company? Are you able to make recommendations for improvement based on your analysis of the company?
• Your case study should provide a holistic picture of your company and its approach to innovation by giving insight into the innovation-based processes/activities of your company:
  • How does your company create innovation, and where does this fit in terms of overall corporate strategy?
  • How does your company manage innovation internally (and externally)?
  • How does your company appropriate and exploit innovation?
• As an aid to constructing your case study, think about the following:
  • What are the key innovation processes, and how are they managed?
  • What is the strategy to source, capture, and exploit innovation?
  • How does what you find in your company relate to theoretical concepts/frameworks?
  • What can your company do better in terms of innovation?

Structure

Introduction

• Brief introduction giving a quick profile of your chosen company
• Say why you have chosen this particular company
• Say if you are choosing to apply the business model canvas to the company as a whole or whether you are focusing on a specific division or area

G.raphic: Business model canvas

• Below your introduction, place a saved graphic of your completed business model for your company

Middle section

Spend about a third of your word count on explaining the business model that you have constructed

Spend most of the remaining word count explaining how and where innovation fits in

• What are the key innovation processes, and how are they managed?
• What is the strategy to source, capture, and exploit innovation?
• How does what you find in your company relate to theoretical concepts/frameworks?
• What can your company do better in terms of innovation?
• Can you use a company that you have researched for another course?
  • Yes, though, take care!! You can use the evidence/sources that you have collected but this does not mean cut and paste of text you have submitted in another assignment. If you do that, you will be plagiarising yourself, which is an academic offense.

End section

• Use paragraphs ttowardthe end to explore your recommendation
• Conclusion
• Recommendation can be combined with the conclusion

Bibliography

Appendices (as appropriate)

Additional Guidance

• No need to provide references on the template
• Fill in all sections using brief bullet points
• When you are happy that you have all you need, save the template as an image and insert it into your assignment
• Revenue stream – No need for lots of accounting detail. Provide just an overview of key revenue streams
• Cost structure – No need for lots of accounting detail. Provide just an overview of likely key cost drivers