MKTG1053: Service Quality Casestudy, RMIT, Singapore Discuss the Vihari store’s physical evidence to analyze and evaluate the element

Questions

1. Discuss the Vihari store’s physical evidence to analyze and evaluate the elements introduced by Vihari to maximize their sales and gain/maintain customers.
2. (a) Identify and discuss in detail two new segments of customers who Vihari could target.

• Complete in-depth research on the promotions of two competitors, as well as what promotions each of your two segments (from (a) above) will respond to and why.
• Then develop a 12-month promotion plan for each of these two segments
• Explain your 12-month promotion plan, through a detailed list of suggestions for each of your target segments. The promotion showed be designed with the objective to increase Vahari’s sales.

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