MGT304 Assessment Brief
| Course | Bachelor of Arts (Hons) Business and Management (Top-Up) (BAMD2 2419A / BAMD2 2520A / BAMD5 2517A / BAMD5 2618A) Bachelor of Arts (Honours) Business and Marketing Management (BABD5 2604A) |
| Module | MGT304 Business Consultancy Project (MDIS) |
| Module Tutor | Dr Visuanathan Gopalan |
| Assessment Type | Report |
| Due Date | 15 May 2026 |
| Total Weighting | 100% |
| Duration / Word Length | Task 1: Business Consultancy Report (2000 words)
Task 2: A Consultancy Action Plan (1000 words) |
| Weighting within Module: | 100% |
Students are to complete the AI Declaration Quiz on Canvas.
Assignment Submission
Students are required to submit their coursework through CANVAS. Only assessments submitted through CANVAS will be marked.
Any other submission including submission to your study centre in hard copy will be treated as a non-submission.
PLAGIARISM/INFRINGEMENT STATEMENT
All Assessments are subject to the University’s https://services.sunderland.ac.uk/academicregistry/academicqualityhandbook/progra mmeregulationsandassessment/
This is an INDIVIDUAL piece of work – If there is evidence that the work is not wholly attributable to you, the University’s Student Academic Integrity Regulations will be applied.
MODULE ASSESSMENT BRIEF
| Module Code: | MGT304 | ||
| Module Title: | The Business Consultancy Project (30 Credits) | ||
| Assessment Methods: | TASK ONE
A Business Consultancy Report (2,000) TASK TWO A Consultancy Action Plan (1,000) |
Hand in Date:15th May 2026,
23:59 UK Time |
TASK ONE and TASK TWO ARE SUBMITTED TOGETHER
Date and time of submission is: 15th May 2026, 23:59 UK Time |
BOTH ASSIGNMENTS ARE SUBMITTED TOGETHER. BY DIVIDING UP THE TASKS IT IS EASIER FOR STAFF AND STUDENTS TO FOCUS ON MEETING THE REQUIREMENTS OF THE MODULE.
Module Description
This module will address both the fundamental subject components necessary to effectively source, design, research and disseminate business consultancy projects for both small to medium sized businesses and larger companies. The module content also takes an international perspective and fully appreciates that the role of a consultancy now requires a blend of both physical and virtual skills /support in the pursuit of viable and tangible results.
Module Learning Outcomes
| In the Assessments for the module, the students will evidence the following learning outcomes: | |
| 1 | Appraise, evidence and apply the concepts and practices of management consulting within a range of sectors, organizations and job family roles |
| 2 | Critique and defend the processes required for a consultant to meet a range of potential research settings |
| 3 | Select and evaluate the tools and techniques required to source, critique and implement a range of potential viable and realistic solutions |
| 4 | Debate and articulate the critical, methodical and creative problem-solving practices required to be an ethical and reflective internal or external consultant |
Assessment
Task 1 – The Business Consultancy Report (2,000 words, not including the appendices)
The Business Consultancy Report will be written in the third person, be based on the organization’s practice applied to analytical models and compared with competitor activity. The content of the report must identify key areas where action can be taken to support business development. The report must contain the following:
- Introduction – A review of the key factors important to the client providing clear directions for the content of the report. This will include a short review of your research strategy to develop an understanding of the business and the potential impact of the project focus.
- A review of research relevant to the business sector, area of operation and project focus
- A consultancy level environmental and business analysis relevant to the sector and area of operation
- Application of research, including the impact on cost of current activity, employee impact, alignment to strategy, marketing and PR influences, and external forces driving change within the organization’s sector
- Conclusion – a review of the potential impact of the research and analysis findings supported by a critical evaluation on the key factors impacting on organizational strategy and external forces driving This section should identify key areas to be addressed in the action plan (Task 2)
A template for the report will be provided for all students to use for their submission.
Assessment Your Business Consultancy Report has a weighting of 70% of the overall marks and be delivered within 2,000 words.
Task 2 – Consultancy Action Plan (1,000 words)
Assessment Submission
A template for this submission is provided on Canvas to be used in the submission. The action plan must use the key areas identified in your report to deliver business development and include the following:
Clearly stated actions supported by: suggested implementation plan, identification of possible risk, action to mitigate risk, and intended impact of the recommendation in meeting the strategic objectives of the business
Assessment: Your Business Consultancy Action Plan has a weighting of 30% of the overall marks and is delivered within 1,000 words using the template provided to you on Canvas
Word Limit:
The word count must be stated on the front page of your Professional Project.
Summarizing and compressing the information in your assignment into the word limit is one of the skills that students are expected to acquire and demonstrate as part of the assignment process.
The word limit for the professional project is set as 3,000 words.
If this is exceeded, then the following penalty will have to be applied:
| Word limit | |
| Exceeds limit by up to 10% | No penalty – tolerance band (see below) |
| Exceeds limit by 10.1-20% | -5 percentage points |
| Exceeds limit by 20.1-30% | -10 percentage points |
| Exceeds limit by 30.1-40% | -15 percentage points |
| Exceeds limit by 40.1-50% | -20 percentage points |
| Exceeds limit by more than 50% | Mark of zero |
The word count does not include:
- Title page
- Reference List
- Appendices
- Appropriate Tables, Figures and
Please note, in text citations [e.g. (Smith, 2011)] and direct secondary quotations [e.g. “dib- dab nonsense analysis” (Smith, 2011 p.123)] are included in the word count.
Submission of Assessment:
- 1 electronic copy of the work should be submitted via the VLE (Canvas) Turnitin Submission area under Assessments and Feedback, prior to the deadline on the above deadline Instructions on how to submit via Turnitin are available within all module sites in the VLE (Canvas)
- The University’s Generic Marking Criteria attached will be used to assess the Professional Project and the presentation.
- Formal feedback and results will be provided 4 weeks after the submission date on Canvas. Please note that if marks are released prior to assessment boards students should be aware that they are subject to ratification and may change depending on the outcome of the assessment board.
Students are required to submit their coursework through CANVAS. Only assessments submitted through CANVAS will be marked. Any other submissions, including a submission to your study centre in hard copy will be treated as a non- submission.
Academic Integrity and Misconduct:
Your attention is drawn to the University’s stated position on plagiarism.
THE WORK OF OTHERS, WHICH IS INCLUDED IN THE ASSIGNMENT MUST BE ATTRIBUTED TO ITS SOURCE.
(A full reference list must be submitted as prescribed in the assessment brief)
Please note that this is intended to be an individual piece of work.
Action will be taken where a student is suspected of plagiarism or engaged in any dishonest practice.
Students are referred to the University regulations on plagiarism and other forms of academic irregularity.
Students must not copy or collude with one another or present any information that they themselves have not generated.
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Generic MGT304 Assessment Criteria
Undergraduate Bachelor’s degree
| Categories | ||||||||
| Grade | Relevance | Knowledge | Analysis | Argument and Structure | Critical Evaluation | Presentation | Reference to Literature | |
| Pass | 86 –
100% |
The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is also unequivocal evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument,
interpretation or discourse. |
||||||
| 76-85% | The work examined is excellent and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse and there may be some evidence of originality | |||||||
|
70 – 75% |
The work examined is of a high standard and there is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also clearly articulated evidence demonstrating that all the learning outcomes and responsibilities appropriate to that level are satisfied At this level it is expected that the standard of the work will be high in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse. | |||||||
|
60 – 69% |
Directly relevant to the requirements of the assessment | A substantial knowledge of relevant material, showing a clear grasp of themes, questions and
issues therein |
Good analysis, clear and orderly | Generally coherent and logically structured, using an appropriate mode of argument and/or theoretical mode(s) | May contain some distinctive or independent thinking; may begin to formulate an independent position
in relation to theory |
Well written, with standard spelling and grammar, in a readable style with acceptable format | Critical appraisal of up-to- date and/or appropriate literature. Recognition of different perspectives.
Very good use of source material. Uses a range of sources |
|
|
50 – 59% |
Some attempt to address the requirements of the assessment: may drift away from this in less focused passages | Adequate knowledge of a fair range of relevant material, with intermittent evidence of an
appreciation of its significance |
Some analytical treatment, but may be prone to description, or to narrative, which lacks clear
analytical purpose |
Some attempt to construct a coherent argument, but may suffer loss of focus and consistency, with issues at stake stated only vaguely, or theoretical
mode(s) couched in simplistic terms |
Sound work which expresses a coherent position only in broad terms and in uncritical conformity to one or more standard views of the topic | Competently written, with only minor lapses from standard grammar, with acceptable format | Uses a variety of literature which includes some recent texts and/or appropriate literature, though not necessarily including a substantive
amount beyond library texts. Competent use of |
|
| 40 –
49% |
Some correlation with the requirements of the assessment but there are instances of | Basic understanding of the subject but addressing a limited range of material | Largely descriptive or narrative, with little evidence of analysis | A basic argument is evident, but mainly supported by assertion and there may be a lack of clarity and coherence | Some evidence of a view starting to be formed but mainly derivative. | A simple basic style but with significant deficiencies in expression or format that may pose obstacles for | Some up-to-date and/or appropriate literature used. Goes beyond the material tutor has provided. Limited use of sources to support a point. | |
| Fail | 35 –
39% |
Relevance to the requirements of the assessment may be very intermittent, and may be reduced to its vaguest and
least challenging |
A limited understanding of a narrow range of material | Heavy dependence on description, and/or on paraphrase, is common | Little evidence of coherent argument: lacks development and may be repetitive or thin | Almost wholly derivative: the writer’s contribution rarely goes beyond simplifying paraphrase | Numerous deficiencies in expression and presentation; the writer may achieve clarity (if at all) only by using a
simplistic or |
Barely adequate use of literature. Over reliance on material provided by the tutor. |
| The evidence provided shows that the majority of the learning outcomes and responsibilities appropriate to that Level are satisfied – for compensation consideration. | ||||||||
| 30 –
34% |
The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence provided shows that some of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in some of the indicators. | |||||||
| 15-29% | The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence shows that few of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in several of the indicators. | |||||||
| 0-14% | The work examined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence fails to show that any of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in the majority or all of the indicators. | |||||||
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