MBDM5154 Business Strategy Coursework 1 & 2 Assignment | TAR UMT

MBDM5154 COURSEWORK 1 – Individual (100%)

CLO 2: Recommend appropriate strategic choices in cognizance of the various forces, issues, and policies of different types of organisations.

Due Date: Week 6

Word limit: 1,000 to 1,500

You are required to analyse a company based on the following criteria:

Research at least 5 journal articles that discuss about the cultures and its impacts towards the company performance. Discuss some similar or different points narrated by these papers.
Introduction: company and nature of its business(es)
Vision, mission and values of the company
Identify on how items in point iii above may have affected the cultures of the company with relevant examples and evidence.
What are the weaknesses of the cultures/policies/issues of the company? Recommend ways to improve the weaknesses of the company.

Area of Assessment	Marks Weighting	71%-100%	41%-70%	0% – 40%
Literature review based on cultures	20%	Good to very good summary of literature review (15-20 marks)	Fair explanation of summary from literature review (9-14 marks)	Poor explanation of summary from literature review (0-8 marks)
Company introduction and vision	20%	Good to very good explanation of the nature of the company (15-20 marks)	Fair explanation of the nature of the company (9-14 marks)	Poor explanation of the nature of the company (0-8 marks)
Analysis on nature of business and its cultures	30%	Thorough analysis and synthesis of current situation (22-30 marks)	Reasonable analysis of current situation (13-21 marks)	Rudimentary analysis of current situation (0-12 marks)
Weakness of cultures/policies/ issues and Recommendations	20%	Good analysis of culture weaknesses. Recommendations are well thought (15-20 marks)	Fair analysis of culture weaknesses. Recommendations are reasonable (9-14 marks)	Poor analysis of culture weaknesses. Recommendations are poor (0-8 marks)
Referencing	10%	Referencing drawn from a broad mix of literature (>7marks)	Reasonable referencing from a variety of sources (4-7 marks)	Little or no referencing of supporting evidence (<4 marks)