Abstract Market intelligence is a cornerstone of the marketing concept and essential to market-focused strategic planning and implementation. Although the importance of market intelligence is widely accepted, how managers can ensure the organization-wide generation, dissemination, and responsiveness to market intelligence remains a persistent challenge. In this article, the authors investigate market intelligence dissemination practices and
Read More
Need help with your own assignment?
Our expert writers can help you apply everything you've just read — to your actual assignment.
Get Expert Help Now →