It is no secret that the domain of trademark law and the scope of trademark protection has grown exponentially in the past decades: Law Coursework, AU, UK

It is no secret that the domain of trademark law and the scope of trademark protection has grown exponentially in the past decades. Today, any sign can be registered as a mark. This includes single colors, shapes, sounds, smells, video clips, holograms, and even gestures.”

I. Caboli, “Chocolate, Fashion, Toys, and Cabs: The Misunderstood Distinctiveness of Non-Traditional Trademarks” [2018] 49(1) International Review of Intellectual Property and Competition Law 1
Using relevant sources and the above quote, critically evaluate whether it is easy to register non-traditional trademarks in the UK.

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