Isbn.13: 978-0-133-85646-0

***MARKETING MANAGEMENT CLASS***
Define the facets of “socially responsible marketing.” What are the key behaviors an organization must consider for this type of marketing? Examine elements of socially responsible business models, cause-related marketing, cause-marketing benefits and costs, designing a cause program, and how these are integral to managing a holistic marketing program.
TEXTBOOK:
(H) Marketing Management
Philip Kotler & Kevin Lane Keller, 2016
Pearson
ISBN.13: 978-0-133-85646-0