Innovation Management in a Digital Age

Learning outcomes:

Understand importance and elements of digital transformation, critically evaluate and plan its impact and implementation.Comprehension, appreciation, and management of the complex stakeholder management relationships that must be considered in a fast paced and changing business environment.Identify, foster and encourage innovative idea creation processes.Ability to critically analyse, synthesise and evaluate findings to prepare and execute plans for innovation and change management programmes, identifying and eliminating blockers and engage accelerators.

ASSIGNMENT DETAILS
Research Activities to prepare report:
a) Choose an industry in which you would like to innovate. Focus on an existing product or service as a starting point.
b) Create a primary research instrument which you would use to gather information from potential customers (this might include customer interviews, surveys, or focus groups).

c) Conduct secondary research to justify your selection of your Customer Personas and identify basic information.

d) Create a Customer Persona Canvas for at least 3 potential customers of your innovation, explaining the Jobs to Be Done for each persona. Select one Persona as your key customer. Develop a Customer Journey Map for the key customer, showing the steps they go through to experience the product or service in the existing market and the pain points they encounter.
e) Create a Solutions Canvas with at least 3 possible solutions to solve the key customer’s JTBD. Each solution should be able to stand alone without the others.
f) Choose your favourite solution (it must be digital). List at least 3 major assumptions you made about the favourite solution.
g) Select the most uncertain and most important assumption and propose 2 experiments to test it.
h) Think about how you will manage the change that the innovation will bring about (whether inside an existing company, or with a start-up company). Who all will be impacted by this change? What problems can you envision?

Referencing: Harvard Style