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Identify and describe the importance of new-product development and innovation.

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***MARKETING MANAGEMENT CLASS***
Identify and describe the importance of new-product development and innovation. Examine some challenges that arise in new product development. Analyze how companies organize new-product development.
Textbook:
(H) Marketing Management
Philip Kotler & Kevin Lane Keller, 2016
Pearson
ISBN.13: 978-0-133-85646-0

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