Identify and describe the importance of new-product development and innovation.

***MARKETING MANAGEMENT CLASS***
Identify and describe the importance of new-product development and innovation. Examine some challenges that arise in new product development. Analyze how companies organize new-product development.
Textbook:
(H) Marketing Management
Philip Kotler & Kevin Lane Keller, 2016
Pearson
ISBN.13: 978-0-133-85646-0