For the first case you are to do an external analysis of the industry in which the
company competes. Your paper must be no longer than 5 double-spaced pages
(12pt font).
Please write in complete sentences, using proper grammar and spelling,
but remember, this is a report – not an essay.
Use Chapter 3 concepts to guide your
work (see powerpoint attachment).
PLEASE SEE INSTRUCTION (ATTACHMENT) AND THE RUBRIC. THANK YOU!
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