Essay Assignment Guidance
Produce and essay that identifies the
impact of influencers on the consumers in the 21st century. At the time of writing, the influencer market
is a $10 billion industry with influencers perceived as more trustworthy than
celebrities or athletes and over half of young Americans between the ages of 13
and 38 saying that they have purchased something based on a social media
recommendation (Elliott, 2020).
The essay also needs to cover
Influencers: the good, the bad, and the ugly. Introduce the area of influencer
The final element of the essay must
include the future of influencer.
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