Describe the selected company and brand and a brief history. List the core products and services they offer. Identify the key current competitors. Complete a SWOT analysis

Describe the selected company and brand and a brief history.
List the core products and services they offer.
Identify the key current competitors.
Complete a .
Propose the product or service line you want to develop a marketing plan for.

Justify your proposal with a SWOT-based argument for why it warrants marketing investment.
Describe your core product, extended product, and the product concept.

Explain how you plan to achieve competitive differentiation through creating customer value in the four areas listed below. Also, refer to The Five Competitive Forces That Shape Strategy video:

Branding
Packaging
Support
Quality

Be sure to use subject headers for each of the questions asked. Your paper needs to contain at least eight headers (i.e., introduction header, at least six headers for the six parts of the question, conclusion header)

Helpful Tips:

Your marketing plan can focus on a new product or service idea of your own or an existing product or service that you think deserves its own dedicated campaign. Just don’t pick something that you’ve already seen being actively marketed.

For example, after completing a SWOT analysis for McDonald’s, one might propose marketing new concepts like a McVeggie burger or an adult Happy Meal. Further afield, one might propose a whole new chain of pay-to-visit indoor McPlayground Centers. Or relative to existing menu offerings, one might suggest a dedicated marketing campaign for say “burgers at breakfast” or after-midnight snacking via the drive-through.

The Marketing Plan: Product Identification and SWOT Analysis paper

Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to as outlined in the Writing Center’s resource.
Must include a separate title page with the following:

Title of paper in bold font

Space should be between title and the rest of the information on the title page.

Student’s name
Name of institution (University of Arizona Global Campus)
Course name and number
Instructor’s name
Due date

Must utilize academic voice. See the resource for additional guidance.
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.

For assistance on writing as well as , refer to the Writing Center resources.
Review the Level Heading section of resource from the Writing Center for more information.

Must use at least one scholarly or credible sources in addition to the course text.

The table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
To assist you in completing the research required for this assignment, review the , and the tip sheets to assist with this assignment.

Must document any information used from sources in APA Style as outlined in the Writing Center’s guide.
Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the resource in the Writing Center for specifications.