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Create an Evidence-Based Social Media Campaign Instructions Based on your topic and research from Parts 1 and 2, design a campaign to raise awareness and enco

Create an Evidence-Based Social Media Campaign

Instructions

Based on your topic and research from Parts 1 and 2, design a campaign to raise awareness and encourage behavior change.

Create a Visual Campaign Piece:

  • Design an infographic, poster, or video.
  • Use tools like Canva, Google Slides, PowerPoint, or another creative platform. 
  • This is not a written paper or a traditional PowerPoint presentation (You can use PowerPoint to create a poster)
  • Think of a visual that grabs attention and is suitable for social media.
  • This is a SINGLE PAGE submission. 

Accessibility & Audience:

  • Ensure your content is appropriate for a general audience.
  • Follow accessibility standards (e.g., clear text, high contrast, readable fonts).

Campaign Guidelines

Your campaign should:

  • Create awareness and interest
  • Aim to change attitudes or conditions
  • Motivate behavior change
  • Empower people to act

Include the following elements:

  • Target Population: Identify your stakeholders.
  • Community Assessment: Gather demographics (used in your Reflection Paper, not included in the visual).
  • Evidence-Based Content: Cite sources using APA guidelines appropriate for your format.
  • Advocacy & Messaging: Incorporate public health messaging and culturally relevant strategies.

Submission

  • Submit a final copy of your Social Media Campaign to the designated Dropbox.
  • Include a separate page listing your resources.

Tips & Reminders

APA Formatting (for Written Work):

  • Title page required, no abstract or table of contents.
  • Use hanging indents and hyperlinked DOIs for references.
  • Align all in-text citations with the reference list.
  • Include DOIs for journal articles and ensure they are hyperlinked correctly
  • Include a screen shot of your journal articles. 
  • Avoid direct quotes; paraphrase and synthesize in your own words
  • References go on a separate page at the end, or submit on a separate page for video submissions

Source Selection:

  • Avoid general web sources (Wikipedia, commercial blogs, etc.).
  • Verify all citation details; do not rely solely on citation generators.

Academic Integrity:

  • AI tools (e.g., ChatGPT) may ONLY be used for brainstorming or idea organization and must be cited if used.
  • Do not use AI to generate article content, summaries, or citations
  • Your work should reflect your own academic effort, analysis, and professional i

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