Business Analytics Project Management

Page 1 Kaplan Business School Assessment Outline
Assessment 3 Information

Subject Code:
DATA4600

Subject Name:
Business Analytics Project Management

Assessment Title:
Industry Report: Leadership in Operational and Discovery analytics

Assessment Type:
Report and Reflection

Word Count:
2000
Words
(+/-10%)

Weighting:
40 %

Total Marks:
40

Submission:
via Turnitin

Due Date:
Tuesday 23:55pm (AEDT), Week 13

Assessment Description
Assume you will be managing two projects- one operational (given below) and one innovative (that
you will find yourself). You need to write a report addressing and comparing both projects using the
criteria in the Assessment task section below.
1) “Location-based analytics helps Wendy’s find its way to new sites”
Wendy’s is a fast food chain selling ice creams, hotdogs, shakes and breakfast. Wendy’s
have been using location analytics (or so-called “location intelligence tools”) to find optimal
locations for new stores. Part of this involves using software to segment populations based
on demographic information (age, income, etc.). Suppose that you are part of the Wendy’s
operational analytics team and want to use some of the demographic data plus new
information to customise the menus at different locations. You have been given three months
to perform this task and report back to the executives of the company.
Source of idea: https://www.techtarget.com/searchbusinessanalytics/feature/Location-basedanalytics-helps-Wendys-find-its-way-to-new-sites
2) Find a discovery project of your own.
Ideas for Discovery Analytics Projects:
https://www.forbes.com/sites/bernardmarr/2019/09/30/the-7-biggest-technology-trends-in-2020-
everyone-must-get-ready-for-now/?sh=10de27df2261
https://www.coursera.org/articles/data-analytics-projects-for-beginners
https://data-flair.training/blogs/artificial-intelligence-project-ideas/
https://xo.xello.com.au/blog/iot-australia-innovative-use-cases
https://dac.cs.vt.edu/research/
https://www.springboard.com/blog/data-science-projects/
https://inseaddataanalytics.github.io/INSEADAnalytics/ProjectsMenu.html
Find at least five references for each of report A and report B to support your ideas
Page 2 Kaplan Business School Assessment Outline
Assessment Task
Report Structure:
Introduction: Introduce your two projects, identify similarities and differences.
• Operational Project (700 words) based on operational case study:
o Outline the scope of the project
o Evaluate your natural leadership style and how you will use it to lead the project
o Suggest a project management methodology and integrate it with the leadership style
o Estimate the budget of project
o Evaluate possible human resources involved, and associated factors, e.g. workstyles,
training & cultural fit
• Discovery Project (700 words) based on an innovation case study of your choice:
o Describe how you will assess the risk of the project using predictive project analytics
(PPA)
o Justify why this project should be undertaken given the PPA relating to its impact
o Choose an optimal leadership style for the project
o Suggest a project management methodology and integrate it with the leadership style
o Estimate the budget of project, and why such an estimation may be difficult given the
nature of innovation
o Describe the team undertaking the project, or if not mentioned in the case study,
suggest one that might be suitable and diverse
o Explain how you would democratise the project across the business
• Reflection:
o Write a short 200-word reflection of issues you may encounter when managing these
projects.
Conclusion: (400 words max)
• Compare the two projects in terms of:
o Characteristics
o Project methodologies
o Human resource requirements
o Optimal leadership styles for both
Draw conclusions about how running these two projects would differ.
Page 3 Kaplan Business School Assessment Outline
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences
of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct
Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point
at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
resources on the MyKBS Academic Success Centre page. Click here for this in format.
Assessment Marking Guide appears on next page
Page 4 Kaplan Business School Assessment Outline

DATA4600
Assessment 3
Rubric
/40

Has demonstrated limited achievement:
Has achieved all or most of:

Operations project

0-7
8-15
/15

• Students missed sections or they
are not in context (too general, off
topic or vague)
• Basic reporting on topics
• Not much evidence of research
and disorganised
• Management and leadership style
are not really appropriate or not
addressed properly
• Students have addressed all
components, i.e. the scope,
resources, leadership & management
style in the context of an operational
project
• Student has presented a novel
approach
• Clear flow and evidence of a large
amount of research
• Management and leadership style are
optimal and practical
8 2 2 3

Discovery project

0-7
8-15
/15

Page 5 Kaplan Business School Assessment Outline

Reflection

0-2
3-6
/6

• Differences/ similarities not
adequately addressed by the
student
• Vague and not well integrated or
related back to subject materials
• Reflection vague, missing or
irrelevant
• Engaging and clear understanding or
differences/ similarities between
projects
• Clear and practical synthesis and
integration of subject concepts
• Reflection has novel components and
genuine thoughts
2 2 2

Structure and Referencing

0-1
2-4
/4

• No references or irrelevant references.
Student has not matched reference
with content.
• Formatting not correct
• Practical and relevant references which
are integrated with the project cases and
relate to the content
• Formatting correct for Harvard
2 2

Page 6 Kaplan Business School Assessment Outline
Assignment Submission
Students must submit their individual analysis via Turnitin on Tuesday of Week 13 at
23:55pm AEST.
This file must be submitted as a Microsoft word document to avoid any technical issues
that may occur from incorrect file format upload. Uploaded files with a virus will not be
considered as a legitimate submission. Turnitin will notify you if there is any issue with the
submitted file. In this case, you must contact your lecturer via email and provide a brief
description of the issue and a screen shot of the Turnitin error message.
Students are also encouraged to submit their work well in advance of the time deadline to
avoid any possible delay with Turnitin similarity report generation or any other technical
difficulties.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan
Business School’s Assessment Policy.

Number of
days
Penalty

1* – 9 days
5% per day for each calendar day late deducted from the student’s total
Marks.

10 – 14 days
50% deducted from the student’s total marks.

After 14 days
Assignments that are submitted more than 14 calendar days after the
due date will not be accepted and the student will receive a mark of zero
for the assignment(s).

Note
Notwithstanding the above penalty rules, assignments will also be given
a mark of zero if they are submitted after assignments have been
returned to students.

*Assignments submitted at any stage within the first 24 hours after deadline will be
considered to be one day late and therefore subject to the associated penalty.
If you are unable to complete this assessment by the due date/time, please refer to the
Special Consideration Application Form, which is available at the end of the KBS
Assessment Policy:
https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS_FORM_AssessmentPolicy_MAR2018_FA.pdf

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