Building Your Research Plan to Build Customer Loyalty

Building Your Research Plan to Build Customer Loyalty

Continue with your findings and feedback from last week’s discussion as you continue with your research plan. Continue with the scenario you selected last week for this research plan.

Build your research plan, include:

Identifying Data Sources

Channels for Analysis

Search Parameters and Source Languages

Research Methods
(a,b,c,d, make any needed improvements from last week’s discussion feedback and include in this weeks assignment)
Developing a Hypothesis
Time Frame for Analysis
Identifying the Project Team

Determining the Depth of Analysis
Scenario 1: E-learning Platform
Task: You are a marketing analyst for a new e-learning platform.
Scenario 2: Fashion Retailer
Task: You are a marketing manager for a high-end fashion brand.
Scenario 3: Local Coffee Shop

Task: You are a digital marketing specialist for a local coffee shop.

Scenario 4: Your company or company of your choosing

Task: You are a digital marketing specialist for a company.