Assignment 1 Case Study (Modules 6 and 7) Flight Department Management and Operations

Assignment 1

 

Case Study (Modules 6 and 7) Flight Department Management and Operations

 

The Case Study is a written research assignment. The student researches aviation articles and academic sources for the week’s case study topic. You demonstrate an understanding of the assigned textbook reading and module content by finding real-world examples and events that apply to what you have learned from the assigned textbook readings and information included in this week’s module.

 

The Case Study is at 5 pages submitted as an APA formatted Word Document File.

Make sure to read the assigned chapters and the module content before conducting your research for related real-world examples to write about in your case study.

Assigned Reading – Module 7 – FAR Part 121 Operations

Required Reading for FAR Part 121 Operations

Sheehan Chapter 6

 

Required Text(s)

 

FAR Part 121

 

https://www.ecfr.gov/current/title-14/chapter-I/subchapter-G/part-121?toc=1Links to an external site.

 

https://www.faa.gov/hazmat/air_carriers/operations/part_121/Links to an external site.

 

https://www.faa.gov/licenses_certificates/airline_certification/air_carrier/

 

Assigned Reading – Module 6 – FAR Part 119. Flight Department Management

Required Reading for FAR Part 119. Flight Department Management

 

Sheehan Chapter 5

 

Required Text(s)

 

FAR Part 119

 

https://www.faa.gov/hazmat/air_carriers/operations/Links to an external site.

 

https://www.ecfr.gov/current/title-14/chapter-I/subchapter-G/part-119?toc=1

 

Please make a case study that evolves those two chapters. Use real life examples as well and make connections to the book. This should be no problem for you because of the previous case studies you have helped me.

Assignment 2

 

Term Paper Instructions:

 

MBA 678 will require a term paper of 13 pages, excluding the title page, abstract, table of contents, and references. Use the Lynn Word APA Student Template with Abstract.

 

https://lynn-library.libguides.com/apa/formattingLinks to an external site.

 

The paper will present a case study of an aircraft accident the student will choose and the associated NTSB report. The term paper will discuss the FARs affecting the accident and report on the NTSB’s findings and recommendations. The student will assess the effect of the FARs on the accident and recommend changes to current FARs that would prevent a similar accident in the future. The paper will also discuss any management issues brought out by the NTSB that were contributing factors to the accident. The selected accident will not be the subject of any weekly case study.

 

See the FAA Lessons Learned Website :

 

https://lessonslearned.faa.gov/Links to an external site.

 

The paper will be written in the current APA style. The paper will be graded on its overall coverage of the selected topic. Late submission will affect your grade. Anything posted after the due date will receive a late penalty of 10 points per day, up to 50% of the total grade. The paper comprises 30% of your grade.

 

Again, grammar, clarity, and style will make up a major portion of your grade on this paper. Improper citations and bad grammar will not be accepted. Papers must meet APA standards to be returned and graded. Please reference the Library Links on the Course Start Here Module if you need help understanding the APA style.

 

The term paper represents scholarly work synthesizing ideas and facts from several sources and articulating your own conclusions, thereby showing a thorough understanding of the coursework. The textbook information could be incorporated into the paper, demonstrating an understanding of the course content applied to researched real-world examples.

 

Please use terms from the book as well, and please follow the instructions closely. This is the TERM PAPER. I HAVE AS WELL POSTED CHAPTER 9 TO HELP WITH THE TERM PAPER. Thank you

 

Assignment 3

 

THIS IS A MARKETING ASSIGNMENT!!

 

Creating Value During Unprecedented Times:

 

Over the last year, as we are hopefully coming out of a a Covid-19 economy, which companies have made the most significant and successful response(s) and adaptation(s) to their goods and services, and how? Which companies do you believe have failed to adequately respond and adapt? 350 WORDS PLEASE

 

Assignment 4

 

Visit the Growth Marketing Conference article: “Brand Advocacy: 9 Ways to Turn Your Customers Into Advocates

 

Pick ONE of the following global brands:

 

Samsung

Ford

Yamaha

Gerber

Disney

American Express

Zara

Beretta

FedEx

Lego

Rolex

Out of the 9 methods of turning customers into brand advocates, how many apply to the brand you’ve chosen?

 

Which digital media channels does the brand utilize, in order to encourage user-generated content, and/or advocacy?

 

Based on your knowledge and expertise, how can the brand you’ve chosen improve, or expand, its relationship with target audiences, thus creating new brand ambassadors in the long run?

 

Please pick Samsung. Essay length 3 pages please.

 

Assignment 5

 

MBA 620 – Checkpoint Assignment: FINAL PROJECT

 

You will prepare a written report and a presentation for marketing strategy, regarding a publicly-traded company that has either failed, or has been struggling to compete in recent years. Examples of such companies include: Blackberry, Toys“R”Us, Kodak, Blockbuster, Barnes & Noble, Pet.com, Macy’s, Sears, The Sharper Image, Saab, Harley Davidson, and many more… Your task is to research and strategize a way for your chosen company to return and be competitive in a global market.

 

At the beginning of the term, each student is expected to first submit a 1-2 page Abstract, which should include the following: 1) the name of the firm, (2) a short description of the firm’s background, (3) reasons why you chose to prepare a marketing strategy for this firm, and (4) key issues or challenges the firm is currently experiencing, or faced prior to shutting down.

 

The final project is to be completed INDIVIDUALLY. Your full marketing plan is due at the end of the course. The written project must be professional in its composition, and follow APA (latest edition) format, contain at least 12-15 pages of typewritten content. The plan will be graded on its content as well as proper grammar, logical construction, and organization. You should use a minimum of 10 reputable References to prepare your plan fully. Sources may include: annual reports, journal articles, and newspaper articles, conversations with key employees of the firm, Internet articles, and other materials found via your library search.

 

Because this course concerns marketing management in a global economy, the marketing mix should reflect the firm’s ambitions to compete across multiple foreign markets. This means that the product, price, promotional, and distribution strategies should reflect a globally competitive mindset.

 

This item is due as indicated in your syllabus, Saturday (our last day of class) no later than 11:59 p.m.

 

Their is no oral presentation required for this assignment.

 

Below is the outline for the marketing plan:

 

Executive Summary

a. One-to-two page summary of the marketing strategy

Company Description

a. Highlights of the firm’s historical and recent operations

Strategic Focus and Plan

a. Proposed new Mission

b. Proposed new Goals

c. Core competency and sustainable advantage to return to competitiveness

Situational Analysis

a. Industry analysis

b. Market analysis

c. SWOT Analysis

Market-Product Focus

a. Proposed marketing objectives

b. New target market(s)

c. Identifiable points of difference

d. Brand/Product positioning

Marketing Mix Program

a. Product strategy

b. Price strategy

c. Promotion strategy

d. Distribution strategy

Financial Data and Projections

a. Historical sales revenues

b. Financial projections (if available)

c. Future sales estimates/forecasts (based on product price, units to be sold, market size, competition, and other variables)

Organization

a. Restructuring of the firm, expansion(?)

Implementation, Evaluation and Control Plan

References

This is the final term paper.!!!

 

The paper is on Apple Inc. The abstract has been done and you can find it in the documents I’m sending. Please just copy that into the final paper as well