ADVERTISING

Use the Dos Equis episode of the podcast Tagline as a model/inspiration to analyze the science
behind different strategies that companies or organizations use to advertise their products and/or
services.
Option 4a.
Choose a specific commercial or ad campaign and analyze the science behind the strategies the
writers/directors/producers use to appeal to their audience (analyzing the tone, style, sound/score, visuals,
graphics, actors, scripts, setting, props, editing, filming, etc.).
Option 4b.
Choose a specific ad campaign, social media campaign, or political campaign to raise designed to raise
awareness and change their audience’s opinion and analyze the science behind the way that the
writers/directors/producers use to appeal to their audience (analyzing the tone, style, sound/score, visuals,
graphics, actors, scripts, setting, props, editing, filming, etc.).
Option 4c.
Choose a specific ad campaign and analyze the science behind the way that this campaign influences its
audience based on a specific hot button issue (e.g. the way it portrays race, gender, ethnicity, sexual orientation,
social class, mental health, etc.).