Writing For Pierre’s Ice Cream Imagine that you are a

Writing For Pierre’s Ice Cream Imagine that you are a writer for The Latest Scoop, the company blog published by Pierre’s Ice Ceam Company in Cleveland. You have seen that a number of online sources have been discussing “crazy ice cream flavors from around the world,” and you think your readers would be interested in hearing about them . Using information from articles from Time Magazine and Delish, write a blog entry that is appropriate for your readers. You may choose to address the ‘crazy ice cream” issue in any way that you like (and that would be appropriate for Pierre’s blog). Be sure to read the entries from Pierre’s first (there aren’t many), to get a sense of their voice (are they usually upbeat? critical? serious? amusing?). Then try to imitate the voice in your blog entry, providing information to readers, promoting the brand, and encouraging conversation. Think, too, about the importance of keywords in Search Engine Optimization (SEO), and how working in likely search terms will attract readers who search for Pierre’s Ice Cream. Highlight keywords in your blog entry by bolding them or listing them at the end of entry. Finally, pay attention to readability. Using the instructions linked in the “SEO” section of this week’s content, provide your Flesch Readability Score (and if your initial score is outside the recommended range for web writing, and you go back and revise your blog entry, include both scores and win my admiration.) Remember that you are not simply cutting and pasting from the other articles. Your job is to learn from them and write your own new blog entry based on what you’ve learned. And since blogs are used for long-form writing, make sure the entry is at least 250 words. Revisit Mashable’s How-To article if you need some specific advice. The Latest scoop https://pierres.com/blog/ Time magazine http://newsfeed.time.com/2013/05/24/fifteen-funkiest-ice-cream-flavors-on-earth/ Delish http://www.delish.com/food/g2795/50-states-crazy-ice-cream-flavors/ SEO links https://www.youtube.com/watch?v=B4w8vDiUv_o https://www.youtube.com/watch?v=tqg3F-8jBec Tools https://yoast.com/flesch-reading-ease-score/ https://charactercalculator.com/flesch-reading-ease/

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