Purpose: To replicate industry expectations of MBA graduates to produce business cases for a new business, product or service. This assessment contributes specifically to learning outcomes a, b, c and d Value: 50% Due: Group

Purpose: To replicate industry expectations of MBA graduates to produce business cases for a new business,
product or service. This assessment contributes specifically to learning outcomes a, b, c and d
Value: 50%
Due: Group Presentation (PowerPoint and Excel) to be submitted into Moodle Week 11 (Sunday 11:59 pm).
Oral presentation during Week 12 workshop. A separate PowerPoint and a maximum 5 page summary of the
business case to be presented. This document is not for submission.
Submission details: i) PowerPoint (max 20 slides) ii) Excel spreadsheet showing calculations.
Note: Submit PowerPoint in Part 1 and Excel in Part 2 in Turnitin.
Submission Task details:
You are an employee of a management consulting company and you have been asked by a client to help
prepare a business proposal to launch a new business/product/service in Sydney (students' choice).
In your proposal consider (at minimum) the following:
• Market size – who are the players and what market share. Any distinct features i.e. one or two players
dominating the market?
• Customers – who are your customers? Segment your customers i.e. age, sex, gender and
demographics if possible or applicable.
• Suppliers – key suppliers you require.
• Employees you require i.e. skill sets.
Your key to a good and robust business proposal are the assumptions. You will be tested and challenged on
the assumptions during your oral presentation. Ensure you back your assumptions with data and information
you researched.
Required:
1. An excel spreadsheet showing an Income statement for 3 years.
Consider the following:
• Sales – details by product or service.
• Expenses – details of rent, wages etc. Assumptions need to be clear about expenses e.g. renting an
office in the city should consider how much per square meter times what space you require hence
research on costing is required. Also research costs for employees and types of employees.
•
Profitability – few businesses make money in the first few years in startup mode so think about the
losses you will possibly encounter and then consider the amount of seed money or venture capital is
required for this proposal.
2. Prepare a PowerPoint professionally done with emphasis on style, format and logic. (max. 20 slides)
Your PowerPoint slides must be limited to few key words with diagrams, pictures and graphs. You will have
an appendix showing the detailed financials and the main body of the presentation will show high level key
financials. You will pitch for an amount of seed money and state when you plan to pay it back.