Task Brief for Industry Research Project on Apple Inc. Objective: To write a comprehensive 4000-word (10 pages, Arial 12, 1.5 spaced) research paper on designing a customer benefit package for Apple Inc. Project Scope: Identify

Task Brief for Industry Research Project on Apple Inc.

Objective: To write a comprehensive 4000-word (10 pages, Arial 12, 1.5 spaced) research paper on designing a customer benefit package for Apple Inc.

Project Scope:

Identify Apple Inc. and design a customer benefit package.
Explain various key measures of customer benefit packages.
Discuss three types of attributes: search, experience, and credence.
Identify core, management, and support services.
Conduct a critical review of academic literature related to the topic.
Include at least 15 references from academic journals, not older than 10 years.

Basic Structure:

Introduction

Overview of Apple Inc.
Importance of customer benefit packages in the technology industry.

Customer Benefit Package Design

Core services
Management services
Support services

Key Measures

Customer satisfaction
Product performance
Market share

Types of Attributes

Search attributes
Experience attributes
Credence attributes

Literature Review

Critical review of academic literature
Evaluation of authors’ arguments
Comparison of sources
Identification of research gaps

Conclusion

Summary of findings
Implications for Apple’s future customer benefit packages