This assignment requires students to analyse a case relevant to the changes being experienced in the retail industry as a result of online digital services.
REQUIRED MATERIALS
Mathew, J., Dey, B., & Puri, S. (2018). Brand W: Strategizing for Omni-Channel retail. Ivey Publishing.
INSTRUCTIONS
Review readings from unit 1.
Thoroughly read the case. It is recommended that you read 2-3 times.
Prepare a 5-page report (12-point font, double spaced not including the title page or reference page), that addresses the following questions:
Why might an omnichannel strategy be the most appropriate for Brand W? What are the benefits and risks of pursuing this strategy?
What are the critical digital and technical capabilities the company needs to consider in its pursuit of an omnichannel strategy?
EVALUATION
Individual Case Report #1 will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.
ACTIVITY/COMPETENCIES DEMONSTRATED
% of Final Grade
Content (60%)
a. Described the background of the company (Note: This section should set the context for the analysis)
/15
b. Clearly stated the problem faced by Brand W and its leadership (Note: what specifically is the decision to be made within the context of the case. Ensure you specifically differentiate between the problem and its symptoms.)
/10
c. Demonstrated a thorough analysis supported by academic as well as other sources (Note: The analysis should be in response to the posed case questions and should incorporate assigned readings, the case and external sources.)
/25
d. Presented recommendations (action plan) (Note: Ensure your recommendations are supported by evidence from readings and research).
/10
Communication (25%)
a. Effective use of the English language spelling/grammar, sentence/paragraph structure, etc.
/15
b. Report structure (Note: You should follow structure presented in unit 1).
/5
c. Strength of introduction and conclusion.
/5
Research and Information Literacy (15%)
a. APA Formatting (title, headings, and references)
/5
b. Quality of research sources
/10
Total
This assignment requires students to analyse a case relevant to the changes being experienced in the retail industry as a result of online digital services.
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