Failure to appropriately cite content will result in an automatic score of zero for this discussion. In addition, please be mindful of your writing mechanics, quality of writing, depth, detail, clarity, and organization. Most importantly, don’t be afraid to think critically and creatively about the application of course material. Discussion Prompts (1) After reviewing the course materials in the Metrics & Analytics module, how can you revise your (proposed) campaign goals using the S.M.A.R.T. goal formula? State your SMART goals for your campaign and explain what metrics will be used to track & measure these goals. (2) What are the greatest opportunities/threats for managing a brand’s reputation online today? How can social media strategy contribute to favorable brand and reputation management?
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