Here is a link to a podcast that ran in March 2020 produced by the Conference Board (for some reason, I’ve been a bit challenged in embedding the podcast, but it seems to be working now). Listen to

Here is a link to a  podcast that ran in March 2020 produced by the Conference Board (for  some  reason, I’ve been a bit challenged in embedding the podcast, but it seems to be working now).

Listen to the podcast  and the following video (about 25 minutes + 1.6 minutes

-9 21 21 HCW Building a More Civil and Just Society Bradley Hubbard 2 – YouTube

-COVID-19: The Crisis Communications Response – YouTube

Questions/Prompts:

How helpful do you think the March 2020 insights were in  helping  business leaders anticipate the various dimensions of the Covid-19 crisis?
What predictions were “on the nose” when it came to Conference Board members’ insights about the crisis?Given that hindsight is  2020 (it is  now  2021!)  What insights did they get “right”?   What might be “corrected” or “adjusted”?

How was the crisis “framed” by Conference  Board members?  Were there multiple “frames”?  Do/does the frame(s) fit the criteria for an “appealing” frame (as discussed on page 109 in Coombs)
Discuss the “persuasiveness” of the Conference Board’s podcasts — in  terms of *credibility *emotion *reason?  — and its role in data gathering to help U.S. businesses anticipate and deal with crises.