Solution: Entrepreneurial Management Capabilities

BUSM7028 Entrepreneurial Management Capabilities

Quarter 4, 2022

Feasibility Study

Manuscript Template Instructions

ALL EMC students are encouraged to use this Manuscript Template as a foundation to create their Feasibility Studies.

You must type/insert materials in the exact same format as in this template. You may add paragraphs, bullet-points, and objects including charts, tables and figures where you think they are applicable – but you must maintain the manuscript format around any object included in the document.

You may insert coloured watermarks/backgrounds and include a colour-branded Title Page in this document. However, you must maintain the overall format as in this template. Please maintain the paragraph format in this manuscript template. Please ensure that you maintain the Section Header order in this document. All paragraphs are Left Justified with indents on the first paragraph line. Please do NOT reset paragraphs to Centre Justified. This also applies for Appendices.

Edit and proof-read to ensure that all random text in this template is removed AND that all material included in your final document is properly formatted BEFORE you submit the final MS-WORD file to Turnitin. Stray and unnecessary words or lines must be removed from this manuscript prior to submission. Ensure that you thoroughly spell and grammar check your document before submission. Please note that word and grammar correction underlining may not always work in this document – so you need to thoroughly spell-check and grammar check your final document.

Please ensure that you maintain the Section Header order in this document. References must be placed BEFORE Appendices in this document. Please also ensure that that your final MS-WORD document for submission to Turinitin includes EVERYTHING – all text, tables, figures, images, references and appendices. As this is the file that will be marked using FEEDBACK STUDIO which is in the Turnitin system, everything must be all in a single file for marking.

References must be placed BEFORE Appendices in this document. Please use WSU Harvard Referencing standards ONLY for citations and your References List.

Three sample references have been used in the random text in this document. Citations and the Reference List must conform to WSU Harvard Referencing Standards. Appendices must also be fully referenced. Footnotes and/or superscripted hyperlinked references are NOT permitted in this document.

Appendix Headings must include a name. For Appendices with tables or figues or material that would be best reported in Landscape form, include sections formatted in Landscape rather than rotating material sideways in the document. Ensure that formatting before and after a Landscape section is set in Portrait format.

You must check your word-count before submitting the final document. Select text from “Abstract” all the way down to the last text/image/table before the “References” heading in the document. The word count for selected text (and the whole document) will be shown in a strip at the bottom of the screen. The selected word-count figure should not be more than 2,000 words. Additional discussion, figures, tables and analysis should be placed into Appendices to stay around the 2,000 word-limit.

Please note that not every detailed item in the Assessment Checklist is included in this Template. Some items are inputs to final discussion within a Section of the Feasibility Study.

You must check the Assessment Checklist and Marking Criteria to ensure that you have addressed all details and requirements for this assessment in your final Submission.

PLEASE DELETE THESE PAGES OF MANUSCRIPT TEMPLATE INSTRUCTIONS BEFORE FINALISING THE FILE THAT YOU WILL SUBMIT TO TURNITIN

BUSM7028 Entrepreneurial Management Capabilities

Quarter 4, 2022

Individual Feasibility Study

<<Selected Idea, including Tagline>>

First name Surname (student id.), WSU email address

Executive Summary

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed pulvinar ultricies, purus lectus malesuada libero, sit amet commodo magna eros quis urna. Nunc viverra imperdiet enim.

Fusce est. Pattinson & Sood (2010) a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. “Aenean nec lorem. In porttitor. Donec laoreet nonummy augue” (Pattinson & Sood, 2010, .20).

Minimum viable product (MVP)/Service (Lean Start-Up Version of MVP), description including “tagline”)

<< In this section include Discussion on MVP>>

Fusce est. Bradfield et al. (2005) a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. Aenean nec lorem. In porttitor. “Aenean nec lorem. In porttitor. Donec laoreet nonummy augue” (Martin, 2017).

1.1 Versions

1.2 Roadmapping

Business Model Canvas

<< In this section, briefly discuss each element of your Business Model Canvas. Place additional discussion in Appendices if required>>

2.1 Key Partners

2.2 Value Propositions

2.3 Channels

2.4 Customer relationships

2.5 Customer Segments

2.6 Key activities

2.7 Key resources

2.8 Cost structure

2.9 Revenue stream

2.10 Summary: Business Model Type

<<You must declare a specific Business Model in this sub-section>>

Fusce est. Levy (2011) a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. “Aenean nec lorem. In porttitor. Donec laoreet nonummy augue” (Pattinson & Sood, 2010, p.20).

Value Proposition Canvas

<< In this section, briefly discuss each element of your Value Proposition Canvas. Place additional discussion in Appendices if required>>

3.1 Customer Profile (Customer Jobs, Gains, Pains)

3.2 Value Proposition (Products & Services, Gain Creators, Pain Relievers)

3.3 Discussion on “Fit” between Customer Profile and Value Propositions

Competitor Analysis

<< In this section include summarised discussion on a selection of possible direct and indirect competitors>>

4.1 Direct and Indirect Competition

Initial financial assessments

<<To prepare this financial analysis, you should set up a clear and detailed set of assumptions on all key revenue and cost elements – these assumptions should be detailed in an Appendix. Detailed discussion including calculations or summary spreadsheets should be placed in this or related Appendix(ices) Note this is a “first-pass section” so will not include a fully detailed financial analysis or financial statements). However, analysis down to overall profits for a 3-year period and an initial estimate of ROI may set up the Feasibility Study as a stronger platform for developing a Business Plan >>

5.1 Initial market segment estimates

5.2 Initial 1-3 year revenue estimates

5.3 Initial 1-3 year profit & loss estimates

5.4 Estimated initial funding level request

5.4.1 Initial additional required resources

Conclusions/pitch on feasibility to take product/service onto a business plan for further investment.

<<In this section, you should present a final pitch on the feasibility of your idea based on the analysis you have presented in the Feasibility Study before this section. You should Indicate profits, opportunities, key risks and initial funding. A stronger pitch can incorporate Requested Initial Funding, Profits, ROI, key opportunities and risks to make it look feasible and attractive >>

REFERENCES

<<Examples below, refer to HARVARD WESTERNSYDU Referencing Guide for further details at https://library.westernsydney.edu.au/__data/assets/pdf_file/0008/1943486/cite_Harvard.pdf >>

Bradfield, R, Wright, G, Burt, G & Cairns, G 2005, “The origins and evolution of scenario techniques in long range business planning”, Futures, vol. 37, no. 8, pp. 795-812, DOI: 10.1016/j.futures.2005.01.003

Gibson, R 2015, The Four lenses of Innovation, Wiley, Hoboken, NJ

Levy 2011, “Steve Jobs: 1955-2011”, Special Reports, viewed 27 January 2014, http://www.Levy.com/technology/special-reports/steve-jobs-19552011.html

Martin, R 2017, “Use Design Thinking to Build Commitment to a New Idea”, Harvard Business Review: Design, 3 January, viewed 13 January 2019, https://hbr.org/2017/01/use-design-thinking-to-build-commitment-to-a-new-idea

Pattinson, HM & Sood, SC 2010, ‘Marketers expressing the future: Scenario planning for marketing action’, Futures, vol. 42, no. 4, pp. 417-426, DOI: 10.1016/j.futures.2009.11.026

APPENDICES

Required for Extended Discussion on analysis and key issues. Include extra discussion that cannot fit into the Word Limit of the Feasibility Study. Do not leave in Appendix Titles that are not required. All Appendices must be written and referenced to the same standard as the main body of the Essay

<<Appendix A: Title>>

<<Appendix B: Title>>

<<Appendix n: Title>>

Appendix n:

<<Sample Landscape Set-up: Use for Long Tables, and Figures to Improve Readability>>

Appendix n: Title

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