Internal Analysis

Part 3. Internal Analysis (3-4 pages): First, conduct an analysis of your target firm, following the content provided in the text, especially Chapter 4, other course materials, and resources available through the KSU Library. This includes: 1) reviewing its financial condition through an analysis of the firm’s financial statements, especially using ratio analysis, and 2) reviewing its market condition through an analysis of the firm’s competitive standing relative to its most significant competitors. Second, compare and contrast the strategic characteristics of your target firm with those of two of its key competitors (see course