| |
INTERNAL ASSIGNMENT – 1 |
| Course |
MBA |
Modern Marketing Managemet |
| Semester |
2 |
| Total Marks: |
15 |
| Q.1. |
Write answers for any two questions from below. (5 marks each – Word limit – 500) |
| A. |
Summarize the various functions of Marketing |
| B. |
Explain Concept of ‘Brand’. How and why various Branding Decisions are are made? |
| C. |
Describe the various sales management concepts helping to manage the sales department effectively |
| Q.2. |
Write short notes on all of the following topics (1 mark each – Word limit – 100) |
| A. |
Product differentiation |
| B. |
Buyer behaviour model |
| C. |
Definition of Marketing |
| D. |
Objectives and importance of marketing research |
| E. |
Core Marketing Concepts |
| |
INTERNAL ASSIGNMENT – 2 |
| Course |
MBA |
Modern Marketing Managemet |
| Semester |
2 |
| Total Marks: |
15 |
| Q.1. |
Write answers for any two questions from below. (5 marks each – Word limit – 500) |
| A. |
Marketing research is not free of limitations. Explain |
| B. |
Describe any one consumer behaviour model which is relevant to today’s situation |
| C. |
Define Marketing Research. Explain Scope of Marketing Research |
| Q.2. |
Write short notes on all of the following topics (1 mark each – Word limit – 100) |
| A. |
Factors Influencing Organizational Buyers |
| B. |
Business Markets and buying behaviour |
| C. |
Macro Environment in marketing |
| D. |
The target market selection process |
| E. |
Product decisions |
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