MKT355: Multivariate Analysis Assignment, SUSS, Singapore Discuss the fieldwork and data preparation process and Differentiate between non-parametric and parametric tests

• Discuss the fieldwork and data preparation process.
• Differentiate between non-parametric and parametric tests.
• Examine the procedures of conducting multiple regression analysis and its applications in marketing research.
• Distinguish the objectives and procedures of conducting discriminant analysis and logistic regression from other classification techniques.
• Compare the objectives and applications of factor analysis and cluster analysis in marketing research.
• Evaluate, undertake, and interpret results of empirical studies using multivariate statistical techniques.

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