28968: Marketing Strategy Essay, UoB, Singapore Demonstrate comprehensive knowledge and understanding of the scope of marketing strategy. Identify and critically appraise

• Demonstrate comprehensive knowledge and understanding of the scope of marketing strategy.
• Identify and critically appraise the process and methods for identifying and selecting marketing strategies.
• Critically evaluate key concepts and practical frameworks and techniques for effective strategic market analyses.
• Develop a market-led strategy of sustainable competitive advantage.
• Develop and apply approaches to address competitor’s actions – both strategic and tactical; and
• Demonstrate a critical understanding of the practicalities and limitations of marketing strategy implementation.

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