WHAT TO READ

Chapter 12

WHAT TO VIEW

Lecture PPT – Proposals

WHAT TO COMPLETE/SUBMIT

1. Pre-Class Quiz Proposal assignment

For this assignment, you will write a minimum 3-page formal proposal recommending a realistic and well-supported change to a current policy, practice, or problem on campus, in your community, workplace, or a broader societal context. Your proposal should be addressed to a decision-maker who has the authority to consider and act on your idea.

You will choose either a business memo format or a formal business letter format.

🎯 Purpose

To demonstrate your ability to:

• Identify a real-world issue that requires change
• Analyze an audience and write persuasively
• Organize information using a clear and professional structure
• Provide logical reasoning and credible support for your proposed solution
• Format your message in either a formal memo or letter

✍️ Assignment Requirements

Length: Minimum 3 full pages (excluding references, if included)

Structure: Use headings (if appropriate in memo), clear paragraphs, and professional tone

Submission: Upload as a .docx or PDF file

📌 Proposal Must Include:

1. Introduction

• State the purpose of the proposal clearly
• Identify the audience and the issue you are addressing

Problem Description

• Explain the current issue or situation
• Use facts, statistics, or examples to show why it’s a problem

Proposed Solution

• Describe the change you are proposing
• Be specific about what you want done and how

Benefits

• Explain how the change will positively affect the audience or organization
• Consider costs, time, social or academic outcomes

Implementation Plan

• Suggest steps to implement the change
• Include timeline, resources, or required actions

Conclusion

• Restate the request and call to action
• Express appreciation for the audience’s time and consideration

📬 Choose One Format:

📝 Memo Format:

To: [Recipient Name, Title]

From: [Your Name]

Date:

Subject: [Brief summary of proposal]

💼 Letter Format:

Use formal business letter structure (block or modified block format)

Include a proper salutation and closing

Stipulations:

• 3 pages
• Use of APA style
• Reference page with at least (3) references from academic and credible sources and the matching (3) in-text citations
• Labeled headings
• Appropriate and Matching Title
• Bullet points where necessary
• At least (1) image or graph
• Letter or memo format

KEY WORDS/CONCEPTS

• RFP (Request for Proposal)
• Unsolicited
• Solicited
• Internal Proposals
• External Proposals