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HND Business: marketing plan for a new product launch

Question 016 in the library. The task words are highlighted.

MarketingUK

Choose an organisation launching a new product in the UK market. Produce a marketing plan that includes a PESTLE analysis, segmentation and targeting, an extended marketing mix and the KPIs you would use to monitor the campaign.

How to approach this question

A strong answer to this report usually follows this structure:

  1. Introduce the organisation and the product.
  2. Analyse the market with PESTLE and competitors.
  3. Set STP and the 7Ps.
  4. Define KPIs, budget and a review schedule.

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