Business Strategy



Assessment code:

Academic Year: 2019/20

Semester: 2

Module Title: Business Strategy

Module Code: MOD003337

Level: 6

Module Leader: John Threlfall

Weighting: 50%

Word Limit: 3000 words, excluding appendices

Assessed Learning

Outcome: 1,2,3,5

Submission The assignment must be received by now later than

14.00 on Wednesday 29th April 2020


Completing the Business Strategy Game (BSG) is a pre-requisite for

undertaking the Business Strategy Reflective Report

The Assessment is an individual reflective strategy report that assesses the

progression and outcome of the Business Strategy Game


This assignment is an individual activity
Please submit your assignment through Turnitin.
Complete the ARU Assignment Cover Sheet. and obtain a Turnitin Assignment


Work uploaded on Turnitin after the stated date and time will not receive a mark

unless an extension has been approved in advance of the deadline.

Requests for short-term extensions will only be considered in the case of illness

or other cause considered valid by the Student Adviser. These must normally

be received and agreed by Student Adviser in writing at least twenty four hours

prior to the deadline.

Any attachments must be marked with your SID number(s) and attached to your

assignment before submission.


Please refer to the Academic Regulations or the Student Handbook for full



Produce an individual 3,000 word Reflective Business Strategy Report (RBSR) in

which you:

Identify and evaluate the group decisions made in playing the Business

Strategy Simulation Game

Evaluate both the how and why of the decision-making process

The RBSR is not simply a diary, nor a description of events

Use Harvard referencing
Include an appendix and bibliography
Submission of the Reflective Business Strategy Report assignment must be

submitted via Turnitin


Identify and evaluate the major strategic decisions made during the BSG

simulation. 50 marks

Apply and evaluate a range of supporting strategy and management models,

concepts and ideas that assisted your thinking in developing a competitive


50 marks

Total 100 marks



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